Mark Bette

Mark Bette

UX Designer in Toronto, He/Him 🌈


Hi, my name is Mark 😀

I'm a UX designer, which is a fancy way to say problem solver.
I enjoy visual and interaction design too!

I guess you could say I've been designing most of my life. As a kid I loved building with lego, constructing cities in my sandbox, drawing floor plans on graph paper, and making art.

I have a work background in user experience and interface design, project management, business analysis and building relationships.

I live & work in Toronto. 💙

My current design tool kit includes: 🧰

• Paper, Pen & Stickies
• Figma & FigJam
• MS Teams & Microsoft 365
• Jira/Confluence
• Mac & iOS

My skills include: ✨

• User Experience & Interface Design
• Wireframing & Annotating
• Prototyping
• Task Flows
• Information Architecture
• Agile & Waterfall Methodologies
• Inclusive Design, WCAG Guidelines
• Heuristic Analysis
• Reading basic HTML/CSS

Check out my work experience and projects below ✌🏻

Work Experience

2022 — Now

Currently as a Experience Designer at TD Bank Group - Insurance products, I play a critical role in creating intuitive customer experiences for our online quote and buy-online responsive website.

I collaborate with cross-functional teams including business & product owners, development, content strategy & visual design; together we design and improve usability & accessibility, improve business objectives including increasing our digital buy-online sales.

I also work with our design team on high level design concepts that will shape the future of your insurance buying experience. This includes competitive analysis, concepts and ideation.

Additionally, I have supported our organizations transition from Adobe XD to Figma; contributing to the development and documentation of a legacy design system.

Click on my role & employer above to see the customer facing site I work on 👆🏻

Please reach out for password of case study pages. 👇🏻

2020 — 2022
💰 Senior Analyst UX & UI at CIBC Bank

Collaboratively designed in Agile and Waterfall methodologies user interfaces for micro-service and web-based applications used by banking Credit Writers and Adjudicators.

Introduced design prototyping using Adobe XD to our Agile product team, resulting in quicker understanding of design affordances, micro interactions and improved handoff to development teams.

Effectively wrote Solution Requirements Documents or User Stories for micro-service application modernization, planned change releases or updates apportioned by Federal institutions such as OSFI.

Prepared and present heuristic evaluations on existing micro-service applications & SharePoint sites. Redesigned a SP Online site, easing navigation, connecting Office 365 tools using Power Automate to eliminate redundant tasks.

Please reach out for password of case study pages. 👇🏻

2016 — 2018
🛠 Product Manager at TELUS

Executed sales lead programs that enabled business units to improve conversion rates, created reporting & analytics for sales teams and executive leadership resulting in increased customer likelihood to recommend KPI.

Delivered system, process & tool enhancements for sales teams by negotiating with development teams on user and case stories, resulting in smooth change management.

Created migration customer conversion tracking in including reporting and analytics for senior leadership, resulting in sales teams hitting target performance metrics.

Initiated Sales Lead Funnel governance group to establish best practices amongst business units, resulting in faster response times for marketing qualified customers.

2013 — 2016
📊 Business Sales Analyst at TELUS

Planned and delivered a project to reduce manual workload by mapping a sales lead matrix and collaborating with Salesforce Development team to create automation, resulting in 80% reduction of workload.

Increased customer connections 45% by identifying pain points and implementing measured response times, allowing management to coach teams and re-allocate resources as required.

Created sales process maps where there was missing documentation, by interviewing stakeholders and process users, resulting in clear process improvements and enhanced customer experience in the sales process.

2004 — 2013
📞 Customer Care at TELUS

Gained user empathy & negotiation skills while working in a fast paced sales & service focused call centre environment.

Managed and delivered solutions for customers including: pre and post sale support, strategic planning, on-boarding, renewals, feature and hardware up-sells, while exceeding KPI targets & ensuring accurate completion of requests.

2003 — 2004
🗞 Visual Designer at TAM + Kit

Collaborated in a fast-paced boutique advertising agency to create visually appealing designs for trade magazines, newspapers and human resource materials, while managing tight deadlines.

2001 — 2003

Sole print visual designer, working on tight deadlines. Communicated and collaborated with film department and print-house to create and produce print ads for Variety & Screen Inc. magazines, promotional materials for the Cannes Film Festival, educational materials distributed by PBS, as well as media packaging, film posters, art, and mock ups.

Radio Broadcasting at Fanshawe College

I thought wanted to be a DJ 🎤, wow I was wrong.



Completed as part of an Interaction Design learning path.


Took this course in July - as part of NN/g Interaction Design specialty certification


Took this course in September - as part of NN/g Interaction Design specialty certification


Completed as part of an Interaction Design learning path.


Currently taking this course to refresh the fundamentals of design thinking


🔮 I do not code but this was a good course to learn dev speak!